BURBERRY SPRING/SUMMER 2010

Emma Watson again stars in the new ad campaign for Burberry's Spring/Summer 2010 collection. She's not the only Watson to be front and centre, however. Her younger brother Alex (above, far left) also stars alongside his big sis. To view more of the spread and a behind the scene video click here.

Photos provided by Lainey Gossip.

Writer: Kate Murphy

Burberry Beauty

Harry Potter's Emma Watson is the face of Burberry's Fall/Winter '09-10 collection. The ads were shot by Mario Testino in Westminster, England near Burberry's global headquarters.

Watson is seen modelling the iconic British brand's staples such as scarves, trench coats and handbags. Joining Emma in the ads are fellow British actors and models, including Tom Guiness, Tom Hughes and Charlie France. Burberry's creative director Christopher Bailey said he "felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

Bailey went on to say that they chose Emma as the line's new face to “reinforce the brand’s rich heritage”. He said that “having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

“I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”

The ads will hit magazines this summer.

Photos provided by FabSugar.

Quotes from WWD.

Writer: Kate Murphy

Grammys "Best"

When we say “best” we want you to take that term loosely. It's all relative. In general, the Grammys were really hurting this year. None of the dresses were mind-blowing mainly because there was not a lot of star power on the carpet. Most celebs are staying undercover until Oscar night when the real fashion show begins.

Gwyneth Paltrow – She’s a legitimate star and her outfit certainly reflects that. Gwyneth was shot at wearing a Versace metallic dress and Burberry Prorsum cardigan at a Grammy after party at Katsu-Ya. She looks great. I guess her GOOP fasts and exercises are working for her.



Sheryl Crow – Sheryl Crow looks great for any age. Crow turned 47 over Grammy weekend and she certainly doesn’t look her age. The birthday girl looks stunning in a blue/purple off the shoulder dress by Maticevski.




Katy Perry – Perry wore a dress by the same designer that created Paula Abdul’s dress, so let’s not prejudge. She channelled 40’s fashion with her curled hair and dark eye shadow. Katy accentuated her conservative hair and makeup with a bubblegum pink Basil Soda gown.




Carrie Underwood – Country crooner Carrie Underwood went for what she deemed a “classic” look in a gold Zuhair Murad dress. The sparkly gold corseted dress flattered her figure and complemented her sun kissed California tan.





M.I.A - This is much better. She is the epitome of cool. She's rocking House of Holland Spring 2009.








Some photos provided by Just Jared.
Writer: Kate Murphy