Burberry Beauty

Harry Potter's Emma Watson is the face of Burberry's Fall/Winter '09-10 collection. The ads were shot by Mario Testino in Westminster, England near Burberry's global headquarters.

Watson is seen modelling the iconic British brand's staples such as scarves, trench coats and handbags. Joining Emma in the ads are fellow British actors and models, including Tom Guiness, Tom Hughes and Charlie France. Burberry's creative director Christopher Bailey said he "felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.”

Bailey went on to say that they chose Emma as the line's new face to “reinforce the brand’s rich heritage”. He said that “having known and admired the lovely Emma Watson for some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm and intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.”

“I wanted the images to represent both the rich history and the modernity of the Burberry brand whilst at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”

The ads will hit magazines this summer.

Photos provided by FabSugar.

Quotes from WWD.

Writer: Kate Murphy