Wednesday, February 17, 2010


Chanel has hired Oscar winning director Martin Scorsese to direct a commercial for the labels next foray into men's fragrance. The ad will star French actor Gaspard Ulliel, who is the face of the fragrance.

“Chanel has a tradition several decades long of working with the most prominent movie directors in the world,” D’Avack said. “To work with Martin Scorsese, who is one of the best, if not the best movie director alive today, is a privilege Chanel has been seeking for quite some time."

This isn't the first time Chanel has teamed up with a Hollywood director. Baz Luhrmann directed Nicole Kidman and Jean-Pierre Jeaunet directed Audrey Tatou, both for CHanel No. 5 fragrance ads..

“In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images.”

The ad will debut in September.

Writer: Kate Murphy

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