L'Oreal Fashion Week Spring/Summer 2009: Diesel Kids

- Age range: infant to around 10 years of age
- Very colourful, green, pink, blue and white
- Wash and wear fabrics
- The collection had an aviation feeling
- Rain boots were shown throughout in addition to runners
- Transformed the label from adult to kids very well
- Plaid was carried over for spring

Diesel celebrates its 30th birthday with limited-edition Dirty Thirty jeans

In celebration of its 30th birthday, Italian denim label Diesel is giving its customers a present: limited edition Dirty Thirty jeans (in Diesel's popular Heeven style) for the giveaway of price of $50 (€30). Being premium denim, it is easy to say that these Diesel jeans are worth much more than that. Only 30,000 pairs of the jeans have been made and will be available in 160 stores worldwide for one day only, from 10am on October 10th. Unfortunately for us Canadians, the jeans are only available at the Diesel store located in Montreal. Continuing its celebration, Diesel is throwing a party in 17 cities across the world. The massive celebration will sweep across the globe, igniting in each successive time zone in an international event from Japan to New York City. On the way the party will stop in Beijing, Dubai, Tel Aviv, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London and Sao Paulo.