LV FLIPS THE SCRIPT

Louis Vuitton has turned the camera on Anna Leibovitz. Usually the famed photographer is the one taking the pictures for Louis Vuitton's core values campaign, but this time Leibovitz is posing alongside Mikhail Baryshnikov. The ads will hit magazines on February 1st.

Photo provided by WWD.
Writer: Kate Murphy

One Giant Leap for Louis Vuitton

Back in April we told you that Buzz Aldrin would be the face of Louis Vuitton's Core Values campaign.

The French fashion house is honouring the 40th anniversary of the moon landing. Joining Buzz Aldrin (second man to walk on the moon's surface) is Jim Lovell (commander of the ill-fated Apollo 13 mission in 1970) and Sally Ride (the first American woman to venture into space).

The ads were shot by famed photographer Annie Leibovitz in the Californian desert.

The three astronauts are seen quietly gazing at the sky from their battered pick-up truck, each reliving a moment that very few people have ever done. Joining them on their trip is Louis Vuitton’s Icare travel bag in Monogram canvas. The tagline for the campain is taken from Neil Armstrong’s famous words from1969: “Some journeys change mankind forever”.

In conjunction with the ads LV has launched the Louis Vuitton Journey`s website where the stars of the ad talk about the event that changed their lives forever. The website will also feature multimedia downloads and "the making of" featurette.

On behalf of the astronauts, Louis Vuitton is making donations to Al Gore`s The Climate Project.

The ads will start running in all major publications in July '09.

Photos provided by View on Fashion.

Writer: Kate Murphy

Sean Connery only gets better with age!

Looks like Bond has proven once again that he is timeless! Silver screen hero Sean Connery is the new face of Louis Vuitton. Annie Leibovitz has snapped yet another winning story featuring this once-upon-a-time James Bond as part of the LV "Core Values" campaign for Fall 2008. These ads couldn't have come at a better time considering the Bond hype that's about to hit the box office with the October release of Quantum of Solace.

Joining past famous faces of LV ads such as Francis Ford Coppola, Mikhail Gorbachev, and Keith Richards, the photo features the 78 year old Scotsman on a dock near his home in the Bahamas. The caption on the photo reads, "There are journeys that turn into legends". Legendary indeed, we think Connery couldn't look better! Perhaps he has some skincare secrets to share...