Thursday, January 22, 2009

Scarlett Johansson for D&G Cosmetics

Scarlett Johansson is the new face of Dolce and Gabbana’s cosmetic line.

In the ad, Scarlett’s image is reminiscent of another iconic blond bombshell, Marilyn Monroe.

The designers chose Scarlett for their ad campaign because they feel her image embodies everything that D&G want to see in a woman. “Scarlett is sure of herself. She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.”

Stefano Gabbana revealed that the lipsticks will be rose scented. “We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first.”

“We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood”.

The ads will appear in all major fashion magazines this Spring. The cosmetics themselves will also launch this Spring. Prices for the products range from $20 for nail polish to $59 for powder foundation.

Photo provided by People Magazine.
Writer: Kate Murphy

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