Tuesday, January 13, 2009

Wear White 4 Windfall

One of the cardinal rules of fashion is to not wear white after Labour Day. However, on Thursday January 29, 2009, Wear White 4 Windfall along with FABRIC magazine want you to break the rules by donning white in support of fighting poverty in the greater Toronto area. On top of wearing white, a $4 charitable donation is asked, with 100% of the proceeds going to Windfall.

Why white?

White symbolizes the cold and bleak Canadian climate during the winter months, serving as a reminder that winter is the toughest and most dangerous time of the year to be without life’s basic necessities.

What’s Windfall?

Windfall is Canada’s only NEW clothing bank. Windfall is a charitable organization that asks for clothing and other basic-needs donations and distributes them to 69 social service agencies in the city. The articles are then distributed to those who need them most. Windfall hopes to one day defeat the growing crisis of poverty and homelessness in the GTA.

Last year Windfall collected over 235,000 new articles of clothing valued at over 10 million dollars retail!

Windfall does not receive any government funding, therefore donations from corporations and individuals are imperative to the success of the charity and are desperately needed.

Some of the city’s most recognizable faces are also joining the fight against poverty. Steven Sabados and Chris Hyndman of CBC’s Steven and Chris, Bustle Clothing designer and Project Runway Canada judge Shawn Hewson, and Breakfast Television host Dina Pugliese are just a few names lending their image and voice to Wear White 4 Windfall.

Wear White 4 Windfall has also teamed up with Canadian fashion designer Franco Mirabelli and Latin American jewellery designer Daniel Espinosa to design one of a kind pieces for the event. Franco Mirabelli is designing a white tee that will be sold in 3 of his boutiques. The tee will be available January 5, with 100% of the proceeds going to Windfall. Daniel Esposito is designing a bracelet for WW4W. The bracelet is available in the beginning of January, with some of the proceeds benefiting Windfall.

If you are interested in donating to Windfall, children’s snowsuits are the single most important and difficult article of clothing to acquire. To combat this problem, Windfall is launching the Toronto School’s Snowsuit Challenge, which asks primary schools to raise $200. The money is then pooled together and Windfall uses its clothing industry connections to purchase snowsuits at cost. However, every bit helps and is truly appreciated.

FABRIC is asking you to break the rules and commit a fashion faux-pas this season, and it’s all for a great cause!


Writer: Kate Murphy

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