Monday, August 10, 2009

Collegiate Clothing

Harvard University is releasing it's own clothing line inspired by photos of students lounging around Harvard Yard from the 1960's. The collection will be aptly titled "Harvard Yard".

The school signed a 10 year licensing deal with major clothing manufacturer Wearwolf Group. However, the clothes won't say Harvard or have any noticeable logos of the school because the line is being geared toward the contemporary male. The line is meant to reflect a certain time period as opposed to being a walking billboard of Harvard itself. The only connection to the school will be Harvard's colour of crimson.

John Fowler, the creative director of the line, said: "It's a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal."

Prices range from $165 for pants to $495 for sport coats.

Photo provided by limelife.

Writer: Kate Murphy

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