Friday, September 5, 2008

Ruby Red


Last night Swarovski and Warner Bros. collaboratively held an opening event to mark a year long campaign that will surely make fashion history. To mark the 70th anniversary of the release of the iconic film, The Wizard of Oz and Dorothy's infamous Swarovski-adorned Ruby Red Slippers, Swarovski's CRYSTALLIZED line and Warner Bros. teamed up with several of the world's most designers to create an exciting Ruby Slipper Collection for the in-store SAKS Gala. The proceeds from the event last night will go towards the Elizabeth Glaser Pediatric AIDS Foundation. The display will be shown at the SAKS Fifth Avenue store starting this week and will continue through to 2009, which is the official mark for the anniversary of Dorothy's debut. No word on the Wicked Witch of the West.

For more information on the event, as well as the designers involved, check out the press release at http://www.prnewswire.com/mnr/warner/34726

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