Toronto Store Opening

(Toronto, Ontario – May 13th, 2009) – eleven boutique will open its doors on May 16th at 116 Cumberland St in the heart of Toronto’s prestigious Yorkville neighbourhood.

eleven is the latest landmark in the new renaissance that Yorkville is enjoying and is sure to establish itself as a must stop shopping destination not only for Toronto’s savvy stylistas but international fashion mavens as well. The store promises to provide access to both Canadian and global fashion lines, and to create a venue that becomes synonymous with high quality service, and unparalleled selection.

Boasting a design aesthetic created exclusively by II BY IV Design Associates, eleven creates a shopping experience that fuses fashion with art and architecture - reflecting the sophistication and quality of the brands housed within. The once Victorian row house has now been transformed into an open and modern space featuring dramatic views through a large shop window. Inside the over-sized ebony stained oak door you will find an elegant and sleek, glowing white interior utilizing a high contrast palette of black and off-white lacquer and transparent glass walls to showcase the fashion perfectly. Details such as textural wall coverings, ebonized oak wood floors, and a hand carved wool carpet add greater design depth. A sculptural series of acrylic and chrome vertical elements commissioned by a local artist complete the stylish ambience. With over 150 awards to their credit, II BY IV has created a truly exceptional retail experience.

eleven believes in showcasing great Canadian fashion lines alongside international collections. Minimalistic and modern dresses and separates by Joeffer Caoc, theatrical and magical exclusive Thien Le gowns, and elegant and effortless Lundström featuring the coveted ‘Tuck n’ Tie” dress will all be on proud display in the store; carefully selected for their innovative design and superior quality.

Jewellery shines in eleven, with a diverse assortment, including Hollywood favourites Ted Rossi’s and Claudia Loboa’s Californian cool designs, worn by tinsel town trendsetters Eva Longoria Parker, Miley Cyrus and Nelly Furtado. Kendra Scott creations radiate a ladylike and sophisticated appeal that flawlessly compliments the legendary Gerard Yosca collection, high fashion hand-crafted to perfection pieces that have been a favourite pick for the pages of VOGUE and ELLE.

eleven plans to provide the sophisticated shopper with a bevy of fashion accessories, to make any outfit stand out from the crowd. Love Quotes’ luxurious and opulent scarves, a favourite of Hollywood-ite Jessica Alba, add a refined touch to any ensemble with a love message to literally wear on your sleeve. Hats are supplied from Flora Bella, wide brimmed and whimsical, a perfect fit for a tropical vacation or the city’s hottest patio.

No shortage of bags will adorn eleven’s shelves. International finds such as Israeli luxury brands Riva and Kisim – Kisim’s cube bag was featured on Carrie Bradshaw in the Sex and the City movie. eleven will also feature Parisian Designer Jean-Pierre Klifa’s passion project JPK Paris 75 that crafts handbags from rare and magnificent materials.

eleven is dedicated to identifying itself not only as a venue for a high quality shopping experience, but also to provide its customers with access to lines that, until now, have not been available in Toronto. New York’s Bodhi bags with their signature “safety pin clutch” made famous on Gossip Girl, hand–made clutches from Brazilian designer Diego Rocha, and Fortune Cookie Wristlet by Angela Culver will premier in Toronto within eleven four walls. Jewellery lines; Valerie Downs, a collection of statement pieces using semi precious stones and silver wire that have starlets like Shannon Elizabeth singing its praises, and Hamilton Crawford, a selection of bold, graphic pieces that combine precious metals with resin, complete a fashion selection that will satisfy the upscale shopper’s appetite.

eleven will open Monday, Tuesday and Wednesday and Saturday from 10AM to 6PM; Thursday and Friday 10AM to 8PM; and Sunday from Noon to 5PM.

Writer: eleven Press Release