Thursday, October 30, 2008

Jumping for Lacoste

Canadian film and superstar Hayden Christensen just shot a commercial for Lacoste Cologne. The commercial was shot last week in Los Angeles and is set to air on French television once completed. The commercial is based on the recent success of Christensen’s box office hit Jumper, and fits perfectly into the fantastic signature Lacoste weightless art direction. Lacoste's decision to target Hayden and his demographic is a clever move as Christensen tends to appeal to such a large audience.

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