Launch: Fred Perry

As we reported earlier this week, Fred Perry is taking on Queen West. Last night was the official launch of the UK label here in Toronto, and we at FABRIC were invited to the media event. We feel that Fred Perry is a unique label which caters to a fashion forward and individualistic consumer, and we love it! Queen West is the perfect location for their new store! The launch was held at the Wrong Bar, also on Queen West, and was headlined by the Superstitions. While we think Fred Perry is be a label to look out for we were a bit confused by the launch; where was the fashion? We expected to see the current collection, either in a runway show or on models at the party! Headliners the Superstitions, although very talented, were not even outfitted by the label. The Fred Perry Subculture, which is an initiative by the company to give back to underground music, which the company attributes its early success, is the only explanation to the media release. Either way it was a great time! Here are some pictures, enjoy, and be sure to check out the new store.