Monday, October 26, 2009


Mary-Kate and Ashley Olsen are extending their billion dollar business to a new, cheaper line for JCPenny. The girls already have two fashion lines, The Row and Elizabeth and James, but those lines are incredibly expensive. The new line called Olsenboye (terrible name!) is a line of casualwear and accessories inspired by trendy cities from all over the world.

“Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said . Ashley added, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” The collection will include jeans, tops, dresses, skirts, shorts, jackets, accessories and handbags. Sizes range from 0-15 and will retail from just $20-$50!

A sneak preivew of the collection hits stores on November 6, but the line will not be officially released until February 2010

Check out a video of the collection here.

Photo provided by People.
Writer: Kate Murphy

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