Chanel's Haute New Face

Move over, Keira! It was announced this weekend that Emma Watson (one Hermione Granger, of the Harry Potter films) will be the new face of legendary French fashion house, Chanel. The young starlet, only 18 years old, who is worth an estimated $23 million, has apparently signed a $6 million contract to be the new face of Coco Mademoiselle. A representative from Chanel says, “Chanel has been dressing Emma for film premieres and parties in recent months to integrate her into the brand. Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience."

Watson will be replacing her fellow Brit, Keira Knightley, at the end of this summer when her contract as the face of Coco Mademoiselle expires. But perhaps it's not all over for Keira at Chanel. A brand representative commented that, "Knightley will be given a new role at Chanel when Watson takes over." Also coming onto the Chanel roster come 2009 will be Audrey Tautou, star of 'Amelie' and 'The Da Vinci Code', who will be replacing Nicole Kidman in the Chanel No. 5 ads.


Exciting times for Chanel!