These hotels, offering approximately 200 luxury guest rooms each, will feature Missoni Cucina restaurant, Mocha Missoni coffee bars, Missoni Lounges, and Missoni Spas. The interior design in these lavish hotspots will be conceptualized by Studio Thun, which is a Milan-based design company owned by celebrated architect Matteo Thun. Hotel Missoni will be the first luxury hotel in Kuwait, Hotel Missoni in Dubai boasts a view of the Arabian Gulf, and Hotel Missoni Edinburgh will line the esteemed Royal Mile.
In other recent endeavours, Missoni has also just recently announced a children's clothing line, a Home collection, and a joint fragrance line with Estée Lauder.
Rezidor-SAS hopes to launch 30 Missoni Hotels by 2010.