Missoni's Next Level in Luxury

The celebrated fashion house, Missoni, is due to launch three luxury hotels in 2008. These lavish hotels will be opening in Kuwait, Dubai, and Edinburgh later this year. Rezidor-SAS Hospitality sealed the licensing deal with the revered design house in 2005 and plans have been in the works since then. The CEO of Rezidor-SAS, Kurt Ritter comments, “Although several lifestyle and boutique hotels have already entered this market segment, we strongly believe that the market is only ready now to embrace a truly global, yet individualistic, lifestyle brand, such as Hotel Missoni”.

These hotels, offering approximately 200 luxury guest rooms each, will feature Missoni Cucina restaurant, Mocha Missoni coffee bars, Missoni Lounges, and Missoni Spas. The interior design in these lavish hotspots will be conceptualized by Studio Thun, which is a Milan-based design company owned by celebrated architect Matteo Thun. Hotel Missoni will be the first luxury hotel in Kuwait, Hotel Missoni in Dubai boasts a view of the Arabian Gulf, and Hotel Missoni Edinburgh will line the esteemed Royal Mile.

In other recent endeavours, Missoni has also just recently announced a children's clothing line, a Home collection, and a joint fragrance line with Estée Lauder.

Rezidor-SAS hopes to launch 30 Missoni Hotels by 2010.