Hartnett for Armani!

Attention Josh Hartnett fans! The former 40 Days and 40 Nights star is the new face for Emporio Armani's new campaign for Diamonds for Men cologne. Set to launch in Spring/Summer 2009 in Milan, the new ads show the young actor looking, well, a little more grown up.

Armani has commented on his choice by saying that Hartnett has "a charm and charisma that is magnetic. His individuality, allure and nonchalant way of being are all qualities which inspired me in the creation of this new fragrance."

Alongside Hartnett, the female counterpart for Armani's Diamonds for Women is Beyonce Knowles.

The Diamonds fragrance will be available beginning August 2008.