This attempt to grab the public's attention seems to be working, considering whatever Lagerfeld says, seems to go.
The ads feature the King of Couture along with text that translates, "It’s yellow, it’s ugly, it doesn’t match anything, but it might save your life." Not surprisingly, Lagerfeld seems to pull off the look. If only we could all look so hip in yellow safety vests.
Vous êtes toujours si chic, Karl!