Thursday, June 26, 2008

Legendary Lagerfeld Stops Traffic

Karl Lagerfeld, the renound designer behind Chanel and the Karl Lagerfeld label, has taken a different route (no pun intended) in his publicity recently. The 'Kaiser' now appears on billboards across France promoting road safety. Lagerfeld is shown wearing a neon yellow safety vest, with the intent of encouraging the citizens of France to take the initiative and wear safety vests, despite how ugly they are, in case of emergency where one has to pull their car over. Hopefully this ad will convince the stylish citizens of France to put fashion in check in the name of safety. It will soon become a national law that every car must be equiped with the vests, along with a road triangle kit.

This attempt to grab the public's attention seems to be working, considering whatever Lagerfeld says, seems to go.

The ads feature the King of Couture along with text that translates, "It’s yellow, it’s ugly, it doesn’t match anything, but it might save your life." Not surprisingly, Lagerfeld seems to pull off the look. If only we could all look so hip in yellow safety vests.
Vous ĂȘtes toujours si chic, Karl!

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