Replacing November, Movember is a charity event for prostate cancer held during the month of November each year. Unfortunately, most men lack awareness about many of the health problems they are susceptible to facing, being reluctant to go to the doctor to get regular check ups. The aim of Movember is to change the way men think about, discuss, and treat their health issues. Prostate cancer is the number one cancer threat to Canadian men; approximately 24,700 men are diagnosed with prostate cancer and roughly 4,300 lives are taken from the disease every year. At the start of Movember, men register to participate in the charity event with a clean shaven face. The participants, known as Mo Bros, have the remainder of the month to grow and groom their moustache - in the processes, raising money and awareness. Partnering with the Prostate Cancer Research Foundation of Canada, all donations made during the month of Movember will go directly to the Foundation to create awareness and support research for prostate cancer. Closing the month is the the Movember Gala Parté, where Mo Bros (dressed to suit their moustache) and Mo Sistas (dressed '70s style) celebrate their month-long journey alongside celebrity Mo Mentors and Mo Ambassadors who support the campaign. At these Mo-studded events, Mo Bros face off in a runway competition for the title of Man of Movember.
FABRIC, partnering with Movember and supporting the cause, will be on the streets of Toronto snapping shots and recording videos of guys sporting their moustaches. Educate yourself, support the cause, and rock a moustache!