The line will be a casual jerseywear based collection. It is inspired by the 1970's and will feature masculine tailoring, and sophisticated yet wearable pieces. Knowing Gwyneth the pieces will be quite pricey!
Not much is known about the line yet, but it is rumoured that the proceeds from every piece sold will be donated to the London's Kids Company, a charity that is apparently very important to Gwyneth.
The line is set to debut next week in London.
Writer: Kate Murphy